Boom in weight-loss drugs could lead to fall in beer sales, Heineken warns UK pubs

World’s second largest brewer says use of drugs such as Wegovy can reduce desire to drink alcohol

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Heineken has warned British bars and pubs that the boom in popularity of weight-loss drugs could lead to a fall in sales of beer and cider.

The world’s second-largest brewer sent a presentation to British hospitality customers earlier this month that said the use of GLP-1 medication – such as Ozempic and Wegovy – could reduce the desire to drink alcohol. This in turn could result in “fullness and fewer serves” of pints in pubs and bars, it added.

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